RULE (hereinafter called the “Company”) stipulates the terms of service (hereinafter the “Terms”) with respect to the use of POLOS on earth and provides services to allow users to view the contents thereof.

I Definition of words and terms in the Terms
1. ” Company” shall mean RULE.
2. “Site” shall mean POLOS on earth (http://www.polosonearth.com).
3. “Service” shall collectively mean various services provided by POLOS on earth.
4. “Users” shall collectively mean all the people who use the Service, including the viewers of the Service and/or the content providers to the Site.
5. “Contents” collectively means information communication, software, video/movie, image (including photos), music, sound and etc. provided to the Users.

II Terms for the use of the Service
1. It is necessary to access the Internet in order to view the Site. The Users are required to make available necessary devices, software and communication tools, and properly install and operate the same at their own risk and cost.
2. The Company may in future add, modify and/or cancel any of portions or the whole of the Site at its own discretion. The Company licenses the Users to access the Site that the Company provides, but it does not guarantee assured provision of the Site contents and/or the consequences of access whatsoever.

III Application and modification of the Terms
1. The Terms shall apply when the Service provided by the Company on the Site is used.
2. In addition to the Terms, the Company may stipulate other terms or covenants with respect to the use of the Service. Various other terms (“Terms for Application” etc.) that the Company stipulates separately from the Terms shall respectively constitute integral parts of the Terms and shall apply as a part of the Terms when the Service is used.
3. In the event of any discrepancies occurring between any of the stipulations contained in the Terms and those of the various other terms as described in the preceding clause, the stipulations of the various other terms shall govern.
4. 4. The Company reserves the right to make changes to the Terms at its own discretion without obtaining prior consent from or giving prior notice to the Users. The Terms thus changed shall become effective upon the change being posted on the Site and the Users shall be subject to the application of the Terms thus changed.

IV Notification by the Company to the Users
1. The Company shall, from time to time, give notice to the Users of information and matters (e.g. program guide, information on the Service, etc.) that the Company deems necessary via e-mail or other means the company deems appropriate.
2. Notification as stipulated in the preceding clause shall become effective from the time it is posted on the Site and/or sent by e-mail when the Company posts the relevant notice on the Site or sends it by e-mail.
3. The Company shall post various warnings or display messages on the Contents to be made available on the service, which warning or message to be displayed may differ according to the morality of the Content or the need to protect various rights associated with the Content. The Users agree that the Users understand and shall comply with such warnings or displayed messages.

V Prohibited matters
When using the Service, the Users are prohibited from taking any of the following acts.
1. To violate any of the intellectual property rights, portrait rights, rights of privacy and other rights including ownership rights and copyrights of the Company and of any third parties and to violate any laws, ordinances and others.
2. To appropriate, collect, accumulate, alter or utilize any private information (i.e. private information as stipulated in Private Information Protection Law Article 2 Section 1 and the same shall apply hereinafter) of others, and to fraudulently manipulate or alter the Users’ own private information.
3. To withdraw from public posting any advertisements and/or copyright notices that the Company normally posts on the Site without prior written approval of the Company.
4. To divert and/or resell the Service without approval of the Company.4. To divert and/or resell the Service without approval of the Company.
5. To make multiple accesses from one and the same IP address for the sole purpose of increasing access rate.
6. To commit other acts that the Company deems inappropriate based on rational reasoning.

VI Attribute information
The Company shall employ cookies, ActiveX and other means to collect information on user access history and other user attributes for use in the Service for the following purposes.
1. Refer to information provided by the registration information that Users have provided at the time of viewing registration in order to facilitate efficient provision of each of the Contents.
2. Refer to information on interests, preferences and other user attributes of the Users to utilize in distributing, posting or otherwise deliver by various means, banner advertisements and/or video advertisement to advertize merchandises and websites of the Company and/or third parties.
3. To check the number of Users, the number of viewers and communication traffic volume of the Site.
4. Utilizing the information that the Users have provided at the time of viewing registration to make it easier for the Users to use the Service and for the Company to transmit its information to the Users.
5. To improve the Contents of the Service and/or the substance of the Site.

VII Principle of self-responsibility/Compensation for damage
1. The Users shall use the Service at their own risk and the Company shall not be liable or obligated whatsoever with respect to the Users using the Service and consequences thereof. In the event of a User causing damages to a third party through the use of the Service, such a User shall hold the sole liability to compensate such damages at their own responsibility and cost. Likewise, in the event of a User causing damages to the Company by committing acts that violate the Terms and/or by fraudulent or illegal use of the Service, the Company may, according to the circumstances, demand compensation for such damages from such a User.
2. Users shall assume the sole responsibility by themselves for their own acts (transaction of merchandise, viewing of information, etc.) at a website of a third party to which the User may be lead to by advertisement posted on the Site and/or its function, and the Company shall not hold any liabilities whatsoever for the acts of the relevant Users and the consequences thereof.

VIII Intellectual property right
The Contents constituting the Site are protected not only by laws relating to copyright, trademark right, patent right, etc. but by various ordinances as well. Users are deemed to have agreed with this and shall refrain from acting in such ways as to violate such rights with the understanding that following acts may possibly violate intellectual property rights like copyright, trademark right and others.
1. To duplicate and/or store the Contents obtained from the Site.
2. To transmit, make transmittable, or distribute in whole or in part of the Contents of the Site to a third party.
3. To deactivate duplication restrictions, re-transmission restriction and other technical protections incorporated in the Contents.

IX Changes to the Contents provide by the Service
1. The Company reserves the right to change the name and/or substance of the Service and Contents, or discontinue its provision without giving prior notice to Users.
2. The Company reserves the right to technically institute access restrictions depending on the substance of Contents and in consideration of age and other attributes of the Users.

X Suspension, discontinuation, termination of the provision of the Service
1. The Company shall endeavor to make the Service useful to the Users, however, the Company reserves the right to discontinue providing the Service without giving prior notice to the Users on account of any one of the reasons listed hereunder. In addition, the Company shall have no liabilities whatsoever for any damages that the Users may consequently incur.
(1) Disruption of the Service is unavoidable on account of maintenance, engineering works on the Company equipment and other operational reasons.
(2) Disruption of the Service is unavoidable on account of a failure with the Company equipment and/or system.
(3) Disruption of the Service is unavoidable on account of Force Majeure, i.e. fire, power outage, acts of God and others.
(4) When the Company deems disruption of the Service is unavoidable on account of operational or technical reasons.
2. The Company reserves the right to suspend, discontinue and/or terminate in whole or in part of the Service or its business by posting prior notice on the Site. In such a case the prior notice on the Service and/or the Site is deemed to have been served on all of the Users upon such posting on the Site.
3. The Company shall have no liability whatsoever in the event of the Users incurring any damages on account of termination of the Site or the Service by the Company taking the procedure stipulated in the preceding clause.

XI Disclaimer
1. The Company shall have no responsibility whatsoever towards the accuracy, completeness, applicability, usability, etc. of the Contents, data, etc. provided in the Service.
2. The Company shall have no responsibility whatsoever for any damages the Users may incur through the use of the Service (including damages derived from litigations with a third party) and for any damages or losses incurred by the Users and/or any third parties on account of the Service having been unavailable for use and the Company shall have no liability whatsoever to compensate for such damages and/or losses.

XII Governing law and competent court
The laws of Japan shall govern the Terms, and in the event of litigation between the Company and the Users with respect to the Terms becomes necessary, the Tokyo District Court shall be the competent court of the first instance.

Supplementary provision
The Terms were stipulated and became effective as of the 20th of April, 2009.